About PromoSleeve
Physical marketing was
hard to measure.
So we made it
trackable.
Our Story
Meet the Bouse
Brothers
Identical twin brothers Lucas and Roy Bouse are the founders of PromoSleeve. Their product was born when they noticed friends wrapping napkins around beers during a night out — and realized they could provide the perfect alternative to branded napkins and bulky koozies, while also delivering cost-effective marketing to companies around the world.
The Bouse brothers have dedicated their lives to making not only their business a success, but yours too. The twins grew up in small-town Port Bolivar, Texas, with a tight-knit community and a large family. As twins, they were best friends from the start — and as brothers, they constantly challenged each other, building the resiliency they rely on today.
The twins may look alike, but their personalities and expertise differ significantly, creating the perfect recipe for entrepreneurial success. Lucas is always focused on the here and now, getting things done. Roy brings the passion — a left-brain, right-brain balance that shapes how they run the business. When one of them loses momentum, the other picks it up; neither of them knows any other way to operate.
“When one of us loses momentum, the other picks it up. That’s the way it goes, and we don’t know any other way to operate.”
— Roy Bouse, Co-Founder
Where We're Headed
From sleeves to a full
marketing data platform
PromoSleeve started with a simple idea: give beverage brands a better way to market at the table. But once we saw how much untapped data was sitting in every scan, we realized the opportunity was bigger than sleeves.
Today, PromoSleeve is evolving into a platform for tracking all marketing materials — not just what's wrapped around a drink. From coasters and table tents to cups and beyond, every piece of promotional material becomes a data point, giving brands the same tracking and analytics that made PromoSleeve valuable in the first place.
Our mission now is simple: increase the value of every marketing good our clients put in front of a customer.
Our Mission
Make every physical
marketing investment accountable
We believe physical marketing should have the same visibility and accountability as digital. Our mission is to connect every marketing material to the campaign, location, and results behind it — giving businesses a clearer understanding of where their marketing goes and what it generates.
Every Sip. Every Scan. Every Result.
Houston Roots
Built in Houston
Proven in the field.
We're a Houston company, and our platform grew up in Houston's restaurants, festivals, and neighborhoods — from local cantinas to community events. That field-first DNA shapes everything we build: products tough enough for a packed venue, and reporting simple enough to read between rushes.
Who we serve
- Events, venues & sponsorship teams
- Multi-location businesses
- Sales & field teams
- Brands managing physical marketing across multiple markets