About PromoSleeve
Out-of-home marketing
was unmeasurable.
So we fixed it.
PromoSleeve exists because physical marketing deserved the same accountability as digital. We turn the products people already hold — cups, sleeves, coasters, table tents — into channels that report back.
Our Story
Meet the Bouse
Brothers
Identical twin brothers Lucas and Roy Bouse are the founders of PromoSleeve. Their product was born when they noticed friends wrapping napkins around beers during a night out — and realized they could provide the perfect alternative to branded napkins and bulky koozies, while also delivering cost-effective marketing to companies around the world.
The Bouse brothers have dedicated their lives to making not only their business a success, but yours too. The twins grew up in small-town Port Bolivar, Texas, with a tight-knit community and a large family. As twins, they were best friends from the start — and as brothers, they constantly challenged each other, building the resiliency they rely on today.
The twins may look alike, but their personalities and expertise differ significantly, creating the perfect recipe for entrepreneurial success. Lucas is always focused on the here and now, getting things done. Roy brings the passion — a left-brain, right-brain balance that shapes how they run the business. When one of them loses momentum, the other picks it up; neither of them knows any other way to operate.
“When one of us loses momentum, the other picks it up. That’s the way it goes, and we don’t know any other way to operate.”
— Roy Bouse, Co-Founder
Houston, TX
Headquarters
1 platform
Print, deploy & track
Real-time
Campaign reporting
Where We're Headed
From sleeves to a full
marketing data platform
PromoSleeve started with a simple idea: give beverage brands a better way to market at the table. But once we saw how much untapped data was sitting in every scan, we realized the opportunity was bigger than sleeves.
Today, PromoSleeve is evolving into a platform for tracking all marketing materials — not just what's wrapped around a drink. From coasters and table tents to cups and beyond, every piece of promotional material becomes a data point, giving brands the same tracking and analytics that made PromoSleeve valuable in the first place.
Our mission now is simple: increase the value of every marketing good our clients put in front of a customer.
Our Mission
Make every physical
impression accountable
We believe the products customers actually use are the most underpriced media in marketing. Our mission is to make them measurable — connecting every message to the right location, the right person, and the right results — so brands can invest in physical marketing with the same confidence they invest in digital.
Every Sip. Every Scan. Every Result.
Houston Roots
Built in Houston
Proven in the field.
We're a Houston company, and our platform grew up in Houston's restaurants, festivals, and neighborhoods — from local cantinas to community events. That field-first DNA shapes everything we build: products tough enough for a packed venue, and reporting simple enough to read between rushes.
Who we serve
- Events, venues & sponsorships
- Sales teams & multi-location
- Restaurants & OOH media
- Community partners
See the platform
behind the products
The best way to understand PromoSleeve is to watch a live campaign dashboard. Contact Us and we'll walk you through real scan data.